General Business

Overview

The General Business BBA at UM is designed to provide students with a broad and flexible foundation in business. It includes the standard business-core courses (such as accounting, finance, management, marketing) and then allows choice of electives and specializations so that students can tailor the degree to their interests and career goals. Because it is situated within an AACSB-accredited  College of Business at UM, the program meets rigorous standards for business education.

Why pursue this degree?

Flexible path: Explore multiple business areas and tailor your coursework to your interests
Transferable skills: Build communication, problem-solving, and decision-making skills employers value
Career versatility: Prepare for roles across management, marketing, sales, operations, or entrepreneurship
Accredited quality: Earn a respected degree from an AACSB-accredited business school
Strong next step: Gain a solid foundation for graduate study or specialized business careers

Degree/Course Requirements

General Education Core (53 Credit Hours)

Develop the essential skills every data-informed leader needs: critical thinking, written and oral communication, scientific reasoning, global awareness, and artistic expression.

Program Core (33 Credit Hours)

Build a solid foundation in business principles and management practices to support decision-making through data. Courses include:

GB 101 – Survey of Business
AC 221 – Principles of Accounting I
AC 222 – Principles of Accounting II
BL 283 – Legal Environment of Business
FI 372 – Business Finance
MG 305 – Business Professional Development
MG 361 – Principles of Management and Organizational Theory
MG 469 – Business Policy
MK 351 – Principles of Marketing
QM 237 – Data Analytics in Business I
QM 238 – Data Analytics in Business II
QM 363 – Operations Management

Major Requirement (27 Credit Hours)

The General Business major at the University of Montevallo offers a flexible, well-rounded foundation in key business areas such as management, marketing, finance, and entrepreneurship. Courses include:

AC 305 – Accounting Analytics
FI 380
FI 420
FI 401
GB 353
GB 465
MG 308
MG 385
MG 381
MG 462
MG 466
MG 467
MK 355
MK 356
MK 451
MK 452
MK 453
MK 454
MK 456
MK 467

General Electives (7 Credit Hours)

Customize your degree by exploring areas of personal interest or deepening your expertise in related fields such as Marketing, Finance, Accounting, or other professional fields.

Career Opportunities

Career-Ready Graduates

Graduates of the BBA in General Business program will be equipped to:

Understand core business functions including management, marketing, finance, and operations
Apply critical thinking and problem-solving skills across diverse business situations
Communicate effectively and work collaboratively in professional environments
Adapt to a wide range of career paths or pursue graduate study in business

Overview

Why pursue this degree?

Degree/Course Requirements

Career Opportunities

Career-Ready Graduates

Scholarships & Aid

Student Aid

Scholarships

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Discover Your Future in Business at Montevallo