Marketing

Overview

Degree Requirements

Career Opportunities

Scholarships & Aid

Overview

At Montevallo, our Marketing students generate a proficiency in developing, analyzing, and creating exchanges that will satisfy individual, and organizational objectives, all while maintaining a focus on service learning. Once you’ve developed a comprehensive overview of marketing theory, and professional practices, you’ll be ready to make an impact in a number of fields, including advertising, marketing research, communications, public relations, sales management, franchising, and retailing. Our classes combine “live” service learning projects with traditional classroom learning. Hands-on digital marketing campaigns are integrated into many of our courses.

Core Concepts

Marketing strategy and consumer behavior
Branding, promotion, and campaign development
Digital marketing and social media platforms
Marketing analytics and data-driven decision making
Real-world, hands-on marketing projects
Professional communication and teamwork skills

"I loved how hands-on UM's Marketing program was. I worked on real projects with local businesses that helped me build skills—and a resume—before graduation."
Alumni Program Experience at UM

Degree/Course Requirements

General Education Core (53 Credit Hours)

Develop the essential skills every data-informed leader needs: critical thinking, written and oral communication, scientific reasoning, global awareness, and artistic expression.

Program Core (33 Credit Hours)

Build a solid foundation in business principles and management practices to support decision-making through data. Courses include:

GB 101 – Survey of Business
AC 221 – Principles of Accounting I
AC 222 – Principles of Accounting II
BL 283 – Legal Environment of Business
FI 372 – Business Finance
MG 305 – Business Professional Development
MG 361 – Principles of Management and Organizational Theory
MG 469 – Business Policy
MK 351 – Principles of Marketing
QM 237 – Data Analytics in Business I
QM 238 – Data Analytics in Business II
QM 363 – Operations Management

Major Requirement (24 Credit Hours)

The Marketing program equips students with a strong foundation in strategy, consumer behavior, digital marketing, and real-world application across today’s evolving business landscape. Courses include:

Required Courses (15 hours)
MK 353 – Marketing Communications
MK 355 – Consumer Behavior
MK 451 – Digital Marketing
MK 452 – Strategic Marketing Management
MK 453 – Marketing Research

Choose 9 hours from the following:
GB 465 – Customer Relationship Mgmt & Sales Tech
GB 476 – Applied Research in Business (IDS)
MC 210 Introduction to Media Production
MC 375 – Strategies for Video in Social Media
MK 356 – Sports Marketing
MK 360 – Guerilla Marketing
MK 365 – Niche Marketing
MK 370 – Advertising & Consulting I
MK 380 – Inbound Marketing
MK 410 – Influence, Persuasion, Innovation
MK 454 – Services and Professional Selling
MK 455 – Special Topics in Marketing
MK 456 – Web Analytics and Marketing
MK 458 – International Marketing
MK 460 – Sales Management
MK 470 – Advertising & Consulting II

Program's Electives (6 Credit Hours)

Customize your degree by exploring areas of personal interest or deepening your expertise in related fields such as Marketing, Finance, Accounting, or Management.

Choose 6 hours from the following:

GB 465 – Customer Relationship Management & Sales Technology
GB 476 – Applied Research in Business
MC 210 – Introduction to Media Production
MC 375 – Strategies for Video in Social Media
MK 356 – Sports Marketing
MK 360 – Guerrilla Marketing
MK 365 – Niche Marketing
MK 370 – Experiential Marketing Consulting I
MK 380 – Inbound Marketing
MK 410 – Influence, Persuasion & Innovation
MK 454 – Services and Professional Selling
MK 455 – Special Topics in Marketing
MK 456 – Web Analytics and Marketing
MK 458 – International Marketing
MK 460 – Sales Management
MK 470 – Experiential Marketing Consulting II

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Student Advising

Career Opportunities

Career-Ready Graduates

Graduates of the BBA in Marketing program will be equipped to:

Analyze markets
Develop effective marketing strategies
Leverage digital tools and data
Communicate clearly across professional business settings

Scholarships & Aid

Student Aid

The University of Montevallo Student Aid Office is here to assist UM students and families with the financial aid process. We invite you to review the information provided on our webpages and contact us with questions and for assistance.

More About Student Aid

Scholarships

Take advantage of the University of Montevallo’s wide range of scholarships — from merit- and need-based awards to leadership, community service, transfer, and major-specific opportunities — to help make your education more affordable and rewarding.

More About Scholarships