Data Analytics

Overview

Degree Requirements

Career Opportunities

Scholarships & Aid

Overview

At the University of Montevallo’s Michael E. Stephens College of Business, our Bachelor of Business Administration (BBA) in Data Analytics uniquely blends the technical rigor of data analytics with the human-centered depth of a liberal arts education. This program prepares students to lead in a world increasingly shaped by data-driven decision making, while also cultivating the critical thinking, communication, and ethical reasoning essential for impactful leadership in business and society.

Core Concepts

Mastery of data analysis and interpretation fundamentals
Integration of data with business decision-making
Effective communication and ethical reasoning

"My Data Analytics courses taught me how to turn complex information into clear insights, and the support from my professors helped make these challenging concepts easier to understand."
Alumni Program Experience at UM

Degree/Course Requirements

General Education Core (53 Credit Hours)

Develop the essential skills every data-informed leader needs: critical thinking, written and oral communication, scientific reasoning, global awareness, and artistic expression.

Program Core (33 Credit Hours)

Build a solid foundation in business principles and management practices to support decision-making through data. Courses include:

GB 101 – Survey of Business
AC 221 – Principles of Accounting I
AC 222 – Principles of Accounting II
BL 283 – Legal Environment of Business
FI 372 – Business Finance
MG 305 – Business Professional Development
MG 361 – Principles of Management and Organizational Theory
MG 469 – Business Policy
MK 351 – Principles of Marketing
QM 237 – Data Analytics in Business I
QM 238 – Data Analytics in Business II
QM 363 – Operations Management

Major Requirement (30 Credit Hours)

Gain deep expertise in data acquisition, analysis, visualization, and predictive modeling using industry-relevant tools and programming languages. The curriculum is designed to be practical, hands-on, and aligned with employer needs. Courses include:

DATA 161 – Data Analytics Foundations
DATA 200 – Data Visualization
DATA 241 – Programming Foundations for Analytics I
DATA 245 – Programming Foundations for Analytics II
DATA 348 – Database I
DATA 350 – Database II
DATA 400 – Applied Machine Learning and AI
DATA 450 – Data Analysis & Mining I
DATA 451 – Data Analysis & Mining II
DATA 455 or DATA 409 – Practicum or Internship in Data Analytics

General Electives (4 Credit Hours)

Customize your degree by exploring areas of personal interest or deepening your expertise in related fields such as Marketing, Finance, Accounting, Management, or other professional fields.

Minor (18 Credit Hours)

A minor in Data Analytics consists of 18 total credit hours of Data Analytics coursework, comprised of:

DATA 161 – Data Analytics and Society
DATA 200 – Data Visualization
DATA 241 – Programming Foundations for Analytics I
DATA 348 – Database I
DATA 400 – Applied Machine Learning and AI and
DATA 450 – Data Analysis and Mining I

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Student Advising

Career Opportunities

Career-Ready Graduates

Graduates of the BBA in Data Analytics program will be equipped to:

Extract and communicate actionable insights from complex datasets
Build and manage data infrastructure for business decision-making
Apply ethical and analytical reasoning in diverse professional environments
Lead data initiatives across industries such as finance, healthcare, marketing, logistics, and more

Scholarships & Aid

Student Aid

The University of Montevallo Student Aid Office is here to assist UM students and families with the financial aid process. We invite you to review the information provided on our webpages and contact us with questions and for assistance.

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Scholarships

Take advantage of the University of Montevallo’s wide range of scholarships — from merit- and need-based awards to leadership, community service, transfer, and major-specific opportunities — to help make your education more affordable and rewarding.

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