Carolyn P. Garrity, Ph.D.

Dr. Carolyn P. Garrity is an assistant professor of marketing at the University of Montevallo. She earned a Ph.D. in Marketing from Louisiana State University, an MBA in Marketing and Nonprofit Management from American University, and a BBA in Marketing and Management from the University of Cincinnati. Dr. Garrity teaches marketing and MBA courses. Her research lies at the intersection of marketing, entrepreneurship, strategy, and technology, focusing on authenticity in consumer relationships, decision-making, marketing strategy alignment, and customer service systems.

She holds certifications in Nonprofit Essentials from NonprofitReady.org and Online Teaching from Quality Matters. Dr. Garrity is an active member of the Society for Marketing Advances, the Social Marketing Association of North America, and the International Social Marketing Association.