In our organization, according to our constitution, the purpose of the Montevallo AMA Collegiate Chapter, we strive: a. To foster an environment to develop leadership skills in the field of marketing b. To develop better public understanding and appreciation of marketing problems c. To activate classroom knowledge and theory into Experiential Learning. d.To promote friendly relations between students, faculty, and the business community e. To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane f. To exercise marketing skills for service and social impact. g. To promote careers and opportunities in marketing to those who are marketing majors, and those who are not.