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Mass Communication

Course Listing

MC 100: Introduction to Mass Media, 3 credit hours
This course examines the evolution of mass media and their influence on our society throughout the Modern and Post-Modern Eras. Ranging from books to the Internet and everything in between, this introductory course provides a broad understanding of print and broadcast media and online convergence. This course also introduces students to processes of mass communication, related theories, and media effects. Offered during the Fall and Spring semesters.

MC 200: Introduction to Mass Media Writing, 3 credit hours
This introductory class is designed to teach the basics of journalism with an emphasis on developing and improving writing and professional skills for print, online, and broadcast. Offered during the Fall and Spring semesters.

MC 210: Introduction to Media Production, 3 credit hours
Students will use the computer tools for photography, video, and audio production. Students apply these fundamentals by participating in hands-on group projects. Offered during the Fall and Spring semesters.

MC 215: Producing Video in the Studio, 3 credit hours
Principles and practices of television production in a studio environment. Offered during the Fall and Spring semesters.

MC 255: Media Writing Fundamentals, 3 credit hours
Emphasis on writing commercials and public service announcements for radio and television. Offered during the Fall and Spring semesters.

MC 265: Broadcast News Writing, 3 credit hours
This course focuses on writing for broadcast news outlets. The primary focus is on television news, but the course also covers radio news writing. Students will also explore tease writing and social media writing skills.

MC 300: Advanced Journalism Practices, 3 credit hours
Practical approaches to print journalism, including covering a beat, developing sources, news writing, and editing. Introduction to layout and design for newspapers. Prerequisite: a grade of C or higher in MC 200.

MC 310: Publication Layout and Design, 3 credit hours
In-depth layout and design for newspapers, magazines, brochures, and other publications using desktop publishing software. Spring semester only.

MC 315: Video Field and Post Production, 3 credit hours
This course is designed to further develop the skills and knowledge of electronic field production for video, concentrating on the areas of scripting, producing, and directing for location videography, including lighting techniques and audio recording, and the post-production process including basic Photoshop® and video editing. Offered during the Fall and Spring semesters. Prerequisite: a grade of C or higher in MC 210.

MC 320: Multimedia Videojournalism, 3 credit hours
Students will learn the fundamentals of videography for television and online news. Additionally, students will learn on-camera interviewing techniques. Class projects will include shooting, writing, and editing news stories for use on Montevallo’s weekly campus newscast. This course does not require students to appear on camera. Offered during the Spring semester. Prerequisites: MC 315 and a grade of C or higher in MC 200.

MC 325: Survey of American Cinema, 3 credit hours
General Education Course. A study of American cinema, examining its impact, techniques, theories, and style. Includes regular screening of movies.

MC 327: Electronic Photojournalism, 3 credit hours
Students will learn multimedia storytelling techniques for television and online reporting. Course emphasizes writing, videojournalism, and interviewing skills. Students will produce news packages for use on various television shows produced on campus. This course requires students to be on camera. Prerequisites: a grade of C or higher in MC 210 and MC 265.

MC 333: Television Newscast Production, 4 credit hours
Students will work as producers, anchors, and reporters to create a weekly newscast. The course emphasizes news judgment, time management, story and tease writing, newscast producing techniques, anchoring and on-camera performance, and social media management. Prerequisite: a grade of C or higher in MC 265.

MC 355: Advanced Media Writing, 3 credit hours
Advanced writing skills, including character, plot development, visualization, action, and dialog for television scripts. Prerequisite: MC 255.

MC 357: Special Topics in Public Relations, 3 credit hours
Varied topics in the field related to public relations agency work. May be repeated for credit as topics vary.

MC 360: Mass Communication Theory and Media Effects, 3 credit hours
An exploration of the prevailing mass communication theories and media effects research. Offered during the Fall and Spring semesters.

MC 370: DVD and Video Graphic Design, 3 credit hours
Theoretical and practical instruction in DVD design and video graphic techniques. Prerequisite: MC 215 or 310 or ART 122.

MC 375: Strategies for Video in Social Media, 3 credit hours
Explores techniques for effectively using Internet-based video to promote products or causes in a professional setting, either as an entrepreneur or for a client. Analytics, social media applications, and mobile video will be discussed and techniques to increase a video’s reach applied. Students will demonstrate mastery of material by applying Web-based social and technical video techniques to a variety of video projects. Class members will develop a plan to increase a video’s impact, apply the plan, and analyze the results.

MC 390: Multimedia Website Creation, 3 credit hours
Theoretical and practical instruction in use of multimedia website programs to create effective websites. Prerequisite: MC 100.

MC 400: Special Topics in Journalism, 3 credit hours
Varied topics in the field, offered on a one-time basis. May be repeated for credit as topics vary.

MC 411: Video Engineering, 3 credit hours
Theoretical and practical application of analog and digital video engineering principles in a broadcast environment, including work as technical crew for weekly newscasts. Offered during the Fall and Spring semesters. Prerequisite: a grade of C or higher in MC 215.

MC 412: Audio Engineering, 3 credit hours
Aesthetic and technical considerations for analog and digital multi-track recording, mixing, and sound reinforcement. Offered during the Fall semester. Prerequisite: MC 315.

MC 415: Advanced Video Post Production, 3 credit hours
Philosophy and technical considerations in software based, non-linear video editing. Offered during the Fall and Spring semesters. Restricted to junior or senior MC majors. Prerequisite: MC 315.

MC 425: Documentary Production, 3 credit hours
Individual projects (documentary, dramatic, animation, etc.) completed under faculty supervision. Prerequisite: MC 415.

MC 433: Advanced TV Newscast Production, 4 credit hours
Students selected for this course will gain experience as the Executive Producer of the weekly campus newscast. Students will not only gain advanced experience producing a newscast, but they will also gain managerial experience as they oversee the operations of the news team on days when the newscast is produced. Consent of instructor required. Prerequisite: MC 333.

MC 450: Seminar in Mass Communication, 3 credit hours
Special offerings on topics not covered in the regular curriculum. May be repeated for credit as topics vary.

MC 452: Public Relations Writing, 3 credit hours
This advanced course focuses on public relations writing, including news releases, videos, online material, fact sheets, position papers, and other PR-oriented messages. The departmental newsletter, The Brick Street Journal, is produced by this class. Prerequisites: MC 310 and a grade of C or higher in MC 200.

MC 453: Advanced Journalism Practicum, 3 credit hours
Practical experience in the production of the semimonthly campus newspaper.

MC 455: Media Law, 3 credit hours
Examination of laws affecting the broadcast, cable, and print media. Offered during the Fall and Spring semesters.

MC 456: Nonfiction Freelance Writing, 3 credit hours
This course will teach students how to produce and market stories to magazines and newspapers as a freelancer. Restricted to junior and senior COMS and MC majors. Prerequisites: MC 200 and 300.

MC 460: Media Management, 3 credit hours
Management and motivational theories applied to print, broadcast, and cable industries. Offered during the Fall and Spring semesters.

MC 475: Internship, 1-6 credit hours
Practical experience in a professional environment. May be repeated for a total of 6 credit hours on a pass/fail basis. Open to juniors and seniors only with departmental consent. Applications, including requirements, are available in departmental office.

MC 491: Directed Study, 1-3 credit hours
Supervised, independent directed study in media related area. Faculty adviser must approve research topic the semester prior to registration.

MC 494: Location Production, 3 credit hours
Theoretical and practical instruction in the techniques of advanced video production. Teamwork aspects of location production are emphasized. Prerequisite: MC 315.

MC 495: Broadcast Production Capstone, 1 credit hour
Preparation of an advanced media project and e-portfolio for Broadcast Production concentration majors. Detailed critical analysis required for portfolio. Topics and guidelines for media project must be approved by faculty adviser the semester prior to registration. Offered during the Fall and Spring semesters. Restricted to senior Broadcast Production concentration students in their last 30 hours of study. Prerequisite: MC 415.

MC 499: Multimedia Journalism Capstone, 3 credit hours
This capstone course gives student reporters practical hands-on experience creating stories for print, television, and the Internet. In addition to mastering journalistic storytelling techniques, students will also be required to create a portfolio of their work to send to potential employers. Prerequisites: MC 300 and 327.