Instructor of Mass Communication
Strong Hall 137
Danielle Deavours is an Instructor of Multimedia Journalism at the University of Montevallo, and a Ph.D. candidate at the University of Alabama. She received her M.A. in Communication Management from the University of Alabama-Birmingham, and her B.A. in Telecommunications & Film/Political Science at the University of Alabama.
She worked for over a decade as an Emmy and Murrow award winning broadcast journalist. She was an executive producer, field producer, news producer, and internship coordinator at WVTM Alabama’s 13 News and WIAT CBS 42 in Birmingham, as well as WAKA CBS 8 Alabama News Network in Montgomery. Danielle then went into nonprofit communication, PR, and marketing, working for the American Red Cross, American Heart Association, and UAB Medicine.
During her master’s program at UAB, she decided to work towards her dream of being in the classroom as a faculty member and began her doctorate at the University of Alabama’s College of Communication and Information Sciences in 2019. Her research specializes in media sociology, specifically the normative behavior of journalists during crisis coverage and newsroom diversity issues. Her dissertation examines the nonverbal neutrality of broadcast journalists during school shooting coverage, from Columbine to Santa Fe.
Deavours teaches a wide range of courses, including journalism, media writing, emerging media, mass communication, PR, and social media. She has been recognized for her teaching skills through the Association of Education in Journalism and Mass Communication’s and Broadcast Education Association’s GIFT programs.
Her research has been published in peer reviewed journals, including Mass Communication & Society, Electronic News, Popular Culture Studies, and Communication Booknotes Quarterly. She also contributed a chapter on misinformation distributed on social media during crises to Routledge’s upcoming book American Democracy: Influence, Activism, and Misinformation in the Social Era.
Deavours is a member of and has presented research at the International Communication Association, the National Communication Association, AEJMC, BEA, Alabama Communication Association, and the Florida Communication Association. She received three top paper awards in 2020 and one in 2019 from AEJMC. She has also received multiple awards for her creative work through BEA in 2019 and 2020, and the SFPR’s Lantern Awards. She was named the 2020 Vincent T. Wasklewski Award scholar, given to one graduate student each year. She has been recognized as a Lillian Kopenhaver Center Fellow for early career academic women, and a Knight Foundation PhDigital Fellow for her work in emerging media.
Deavours currently serves as membership chair of the AEJMC Electronic News division, communication and faculty research chair of the BEA IMET division, and Student Hard News competition chair for BEA’s Festival of the Arts.