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Undergraduate Programs

Marketing

Marketing is an essential component to every business model.

At Montevallo, our Marketing students generate a proficiency in developing, analyzing, and creating exchanges that will satisfy individual, and organizational objectives, all while maintaining a focus on service learning. Once you’ve developed a comprehensive overview of marketing theory, and professional practices, you’ll be ready to make an impact in a number of fields, including advertising, marketing research, communications, public relations, sales management, franchising, and retailing. Our classes combine “live” service learning projects with traditional classroom learning. Hands-on digital marketing campaigns are integrated into many of our courses.

Program & Degree Resources

Marketing Degree Plan                                    Finish-in-4 Plan

Job Outlook

According to the United States Department of Labor, Bureau of Labor Statistics employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Our marketing program prepares students for jobs in account management, public relations specialists, marketing specialists, sales representatives, sales managers, marketing managers, digital and social media marketing specialists.

Scholarship Information

Business Scholarships                                   All Scholarships