Marketing (MK)

Michael E. Stephens College of Business

(WR) = Approved Writing Reinforcement Course

351 Principles of Marketing, 3 credit hours
Description and analysis of institutions and operations needed to create and coordinate market transactions involving consumers, commerce, industry, and government. Prerequisite: Junior standing.

352 Professional Selling, 3 credit hours
Interpersonal persuasive communication processes and methods explored through lectures, discussions, and individual sales presentations. Includes selected sales-force management topics. Prerequisite: Junior standing.

353 Marketing Communications, 3 credit hours
A focus on the strategies that are utilized in order to promote a firm’s product and/or service offerings. Attention is given to advertising, publicity, sales promotions, and personal selling; additionally, how firms utilize information technologies in their promotional activities will be considered. Prerequisites: MK 351 and junior standing.

450 Services Marketing, 3 credit hours
Examination of the opportunities and difficulties faced by service organizations such as financial institutions, consulting firms, healthcare organizations, etc. Prerequisites: MK 351 and junior standing.

452 Strategic Marketing Management, 3 credit hours
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.

453 Marketing Research, 3 credit hours
Research tools and techniques needed to gather, distill, and analyze marketing information. Prerequisites: MK 351 and junior standing.

455 Special Topics in Marketing, 3 credit hours
Study of selected topics in marketing. Prerequisite: MK 351 and junior standing.

458 International Marketing, 3 credit hours (WR)
Managerial and operational problems of the multinational business. Emphasis on environmental differences that influence marketing strategy. Prerequisites: MK 351 and junior standing.

476 Applied Research in Marketing, 3 credit hours
Faculty work with students to develop and conduct research designed to explore practical problems in marketing.