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Marketing Research Guide
This guide is the starting point for identifying, locating, using, and evaluating materials relating to Marketing in Carmichael Library and on the web. If you need additional assistance, please contact Kathy Lowe, Reference Librarian, at lowek@montevallo.edu or 665-6109. The Bureau of the Census is the most prolific publisher of federal data of importance to business. American Factfinder Statistical Abstract of the United States The American Marketplace: Demographics and Spending Patterns Reference Collection Library Main Floor (Ref. HA 214 A6 2003) Reference Collection Main Floor Library (Ref. Library Main Floor Reference Collection (Ref. HF5415.1 .D46) Demographic, economic, commercial, and industrial data for the geographic subdivisions of state and region, Metropolitan Statistical Areas, and Designated Market Areas. Statistics include population, race/ethnicity, age/sex groups, household-related data, Effective Buying Income, retail sales and number of establishments. Rand McNally Commercial Atlas & Marketing Guide.
Rand McNally & Co. (annual). Economic and geographic information for the United States. Sections include U.S. and Metropolitan area maps, Transportation and Communications Data, Economic Data, Population Data, State Maps, and Index of Places and Statistics by State. This last section includes basic business data for each county, with data on population, wholesale trade, and manufacturing. Library Main Floor Reference (Ref. HN 60 .Y68 2001) Library Main Floor Reference (Ref. HN 60 .R84 2001) Generation X: Americans Aged 18 to 34 3rd. ed. Mergent Online (library database UM users only) Industry Reports allows you to view reports based on sectors and countries Business & Company Resource Center (library database UM users only) Encyclopedia of Consumer Brands Library Main Floor Reference (Ref. HF5415.3 .E527 1994) Provides substantive information on products that have been leaders in their brand categories U.S. Industry & Trade Outlook Library Main Floor Reference (Ref. HC 106.5 .A171) Contains current analysis of over 200 industries with projections o expected trends and future growth Advertising & Media Broadcasting and Cable Yearbook Library Main Floor Reference (Ref. HE 8689 .B75) Includes data on U.S. and Canadian TV, cable and radio stations, associations, advertising and marketing services. The Adverting Age Encyclopedia of Advertising Library Main Floor Reference (Ref. HF 5803 .A38 2003) Includes ad rates (except for broadcast media) and circulation . ADCRITIC Searchable database of TV and Internet ads and commentary Ad FORUM AdForum offers video (run in TV and Cinema), print, radio, internet, and outdoor ads for sale. Stay on top of the most important, new campaigns with AdFolio, AdForum.com's creative library. AdFolio has over 32,000 ads in various media - TV, print, radio, interactive, and outdoor - from around the world. AdFolio also showcases award-winning ads from 25 worldwide advertising festivals. Over 1,000 new creative executions of the best advertising work in the world are added each month. Full-text: Library provides full text electronic access via the Library databases Lexis Nexus or Business Source Complete Advertising World. Advertising Dept., Univ. of Texas. Know Marketing: The Internet's Marketing Virtual Library.
American Demographics Journal of International Marketing Marketing News
Library Databases
Business Source Complete
U.S. Company Data
provides a fully searchable database of 15,000
U.S. public companies (active and inactive)
listed on the NYSE, AMEX and NASDAQ exchanges.
Each company report incorporates
up-to-the-minute news items.
Rutgers University Libraries Research Guide Duke University Business Resources Penn Lippincott Library Research Guides Practices & Cases
American
Marketing Association
News & Careers
American
Marketing Association MRS Market Research
Society Alabama: 2000 U.S. Census Bureau Alabama Business Directory: the ultimate
selling and marketing tool 2006 Major Employers Directory:
Birmingham Regional Chamber of Commerce Birmingham Business Journal Book of Lists Economic Abstract of Alabama 2000 Compiled by Kathy Lowe MLS 10-06 |
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Sources of Data for Marketing
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Government Documents Consumer Markets Product & Company Information Advertising & Media
Selected
Marketing journals |
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