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Licensing

The mission of the University of Montevallo’s licensing program is to protect and promote the Montevallo brand while managing the licensing of Montevallo-branded products.

Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University of Montevallo qualifies as a trademark, and every use of the University’s trademarks requires permission from University Relations.

The Montevallo licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University’s merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. Furthermore, the Licensing Program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

Montevallo has partnered with Strategic Marketing Affiliates, Inc. (“SMA”) to assist in the management of its Licensing Program. SMA is responsible for the daily administrative activities generated by the program, including processing license applications, coordinating artwork approvals, collecting royalty payments, enforcement of trademark infractions, and pursuing new market opportunities for the University.

In order to produce products bearing the marks, logos and symbols of the University of Montevallo, manufacturers and vendors must be a licensee of the University. For more information on becoming a licensee of Montevallo, visit Strategic Marketing Affiliates’ website.

Strategic Marketing Affiliates
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0808
Fax: (317) 669-0810
Email: questions@smaworks.com